Digital Marketing and advertising campaigns in the digital age
In the world of the digital age, ad campaign ads can be contextual, relevant, targeted and useful.
The advertising landscape is changing: it is migrating to the digital world. In other words, ads today are online content.
How many times has it happened to see a video on Facebook or to click on an image on Buy Instagram followers USA, or to have clicked on a search result in Google, only later realizing that it was actually an advertisement, or rather a an advertisement?
How to Organize Online Advertising Campaigns
It can be thought that the assets on which digital marketing is based, such as blogs and paid advertising assets are two separate things.
In reality this is not the case, although the underlying strategies are different.
The aim is to be able to attract the largest number of users, attracting them with relevant content or with attractive banners.
Social media marketers focus on building networks, communities based on sharing content and engaging the public.
Bloggers optimize the content on their websites and focus on metrics like traffic and conversion. Meanwhile, advertisers focus on performance metrics such as cost per acquisition and return on ad spend. The goals are different; so many marketers view these figures as separate from each other. In reality the two worlds coexist.
Through advertising it is possible to obtain increases in visibility and an improvement in the reputation of the brand. Showing content both inside and outside your network.
By exploiting the target and the analysis of the ad platforms it is possible to better understand the audience, so as to be able to offer products that reflect their needs. In addition, better business objectives can be achieved by creating higher performing content, analyzing which of the various advertising content is more performing.
Types of Online Advertising
Social Media Advertising
Each month, approximately 2.5 billion active users flock to Facebook, 1 billion on Instagram and 330 million on Twitter around the world. Whether it’s chatting with friends or keeping in touch with people around the world, or even for business purposes, consumers use social media for a multitude of reasons.
The reflection of these numbers is evident on advertising campaign spending, in terms of ads, across all social media platforms, which is at an all-time high. We are talking about figures of around 8 billion dollars per year.
With social media advertising you have the ability to reach a very specific audience with personalized ads, and targeting tools that take into account the different audiences on different platforms. In addition, a variety of different ad formats can be leveraged to deliver advertising content that aligns with business goals.
Paid Search Advertising
People who search online are generally looking for something specific and will decide to click on the first result that they think will be the most useful for them. So why pay for something that already comes out of the organic search engine results?
The advertising that is conducted on search engines protects from competitors, offers the possibility of intercepting that exact audience interested in what you offer. Finally, search ads appear first on search engine results pages (SERPs), above organic results.
This gives advertisers the opportunity to grab the audience’s attention in a more targeted way than organic search alone. Paid Search Advertising allows you to go towards the needs of potential customers by anticipating their desires, offering them contextual ads.
Over time, the analysis of these ads is the tool that leads to improve these ads with the aim of reaching even more people.
One of the most controversial topics within the economy and even more so in Digital Marketing concerns Display Advertising. Ads that induce users to click on advertising banner containing exclusive promotions and offers.
Display advertising technology leads to knowledge of users’ tastes and habits. By analyzing that traffic, the available data can be exploited to make ads more effective and relevant for consumers.
Leaders of advertising banners of this type are Google Display Network and Facebook Audience Network, which show ads based on user preferences, according to the target demographic target of age or geographical region. In this way it is possible to have greater control of the ads, being able to decide where to place them.
If you need to find the right channel suitable for your online reality, trust us at Biometrical, we will be happy to support your path.