Unlike before, nowadays, websites have been a part of every business’s journey. An ecommerce or a blog! A website promotes a business’s products. It also hosts an important document, such as a white paper.
Like you might have thought, it doesn’t end there for the business to grow.
See how your website is working. What has the performance level your website reached? What changes could you make to your website to get more visitor’s attention?
That’s where Web analytics comes in.
What is Web Analytics?
Web analytics helps you to collect, measure, analyze, and report visitor data. It helps you continuously monitor the data. You can analyze website performances and understand user behavior.
Based on organizational and user goals, one can use web analytics data to determine its success and failure. This analysis can drive strategy and help improve the user’s experience.
Is Web analytics a tool only to measure the traffic on the web? Not really. It is a tool used for various kinds of businesses and market research. Even after launching an advertising campaign, web analytics measures traffic changes to the website.
Thus, it measures the results of broadcast advertising campaigns and traditional print ads as well.
Why is Web Analytics so important?
SEO is a dynamic & trending industry that can show what your audience is searching for. It helps you plan and perform for any business’s needs and provides results, getting your successful business reach on search pages.
But it doesn’t show whether visitors have reciprocated to your products or there’s interaction made with your website pages. We make it only with the help of a Web analytics tool, which is essential for various reasons such as;
- It allows measuring website performance
- It provides visitor’s information
- It shows interaction types happening between website and visitor, such as how many times a person shares a page, new visitors, and many more.
- It helps you to show how successful your SEO has been.
- It provides far more accurate data.
Significantly, when you are adding and updating content, analytics would be a useful tool. You also learn the top content on your website that resonates with your audience. Thus, you build on such topics that resonate well.
Here the visitor people can give you the number of people who have visited your website, but it can’t give you the exact reading. But ignoring these metrics on the false visitors and analyzing the trend on visitors with the metrics shown by a growth in the web traffic could be extremely useful.
Web Analytics Process
Web Analytics entirely focuses on building a better user experience with the help of data-driven reports and analysis. Have a look at the below diagram. It shows you a transparent process with which Web Analytics works.
- Define business goals.
- Set the Key Performance Indicators (KPI) to track the goal.
- Collect relevant data.
- Analyze data to extract insights
- Based on the data analysis, Test alternatives.
- Based on either data analysis or website testing, Implement insights
By now, you have understood why web analytics are the key to digital marketing and website optimization.
Let me introduce to you a few web analytics terms. To name a few of them –
- Bounce rate
- New visits
- Unique visitors
- and many more.
Five significant web analytics terms and their uses-
Goals: They are the primary goals of your site. It is major about why your website is here and the reason for its presence.
Objective: It helps you to plan goals and take necessary actions.
Calls-to-action: Your website is on the search engine as an excellent source, and hence users visit the website
Key-Performance Indicators: Its basic metrics in web analytics with which we measure each CTA.
Targets: Targets are areas or thresholds that determine what type of search visits to target or for how much click-through rate you should aim for.
You may find various vendors who provide major web analytics software & services. However, there are a few popular ones that the market offers.
Few popular tools for web analytics
Google Analytics: It is a free web analytics service by Google. Google Analytics is one of the most popular digital analytics software.
Adobe Analytics: One of the most vital reporting services, Adobe analytics is a leading analytics solution. (Adobe bought analytics leader Omniture in 2009)
Mix Panel: This tool gives us significant insights into how a customer interacts with web and mobile applications, making smarter decisions.
Crazy Egg: Uses tools such as heat maps, overlay, and many more to understand customers better.
Click tale: This is a cloud-based analytic system. It provides visual reports and session replays, form and funnels analysis, error reports, and more.
ECommerce and Web Analytics
However, now, you had a sneak into how we can use a visitor’s data to optimize web design and plan strategy. Likewise, the web analytics tool is also highly profitable for ecommerce growth.
It lets you know the audience, understand their performance, and help do that work, which benefits the business instead of doing things that don’t work.
Website analytics tools like Google Analytics helps you with important metrics like total revenue, conversion rates, top products, top referral sources altogether in a single report.
For businesses with an ecommerce website, there’s no point in delivering solutions without defined goals. The analytics thus analyzes a product’s performance and also understands the top-level sales. If you like to know how the analytics report will look, view it here.
A testimonial from Overstock.com, a few years back, said the web analytics solution helped a company increase its conversion rate with 70 percent. This solution was for the intelligence provided by Adobe with its analytics tool.
With this informative post given above on web analytics, you can imagine this tool’s importance for your businesses. There is a vast competency for websites in the modern competitive world where you can see companies transforming digitally. People majorly are surfing and browsing more on their mobiles, which shows the importance of responsive websites and its performance.
So, measure your website’s performance, update it on time, track visitors. Of course, use the free or premium web analytics tools to shape your business further.